Terms of Service

By accessing or using the DARG Intelligence platform ("Service"), you agree to be bound by these Terms of Service ("Terms"). If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

If you do not agree to these Terms, do not access or use the Service.

DARG Intelligence is a behavioral intelligence platform that surfaces cognitive biases, identity signals, and psychological drivers behind consumer decisions. The Service includes:

• Research mission execution producing behavioral intelligence reports.
• Conversational data upload and analysis through our AI agent system.
• Behavioral segment classification, geographic targeting intelligence, and loyalty analysis.
• Exportable deliverables including Research Summaries.

The Service uses AI-powered agents and proprietary behavioral models. Outputs are intended as strategic intelligence to inform decision-making, not as definitive statements of fact.

You must create an account to use the Service. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

• You must provide accurate and complete registration information.
• You must promptly notify us of any unauthorized use of your account.
• You may not share account credentials or allow multiple individuals to use a single account unless your plan explicitly permits it.

We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe are being used fraudulently.

The Service supports two workspace types:

• Brand workspaces: For organizations analyzing their own customer data and market position.
• Agency workspaces: For marketing agencies managing multiple client engagements. Agency administrators are responsible for ensuring their use of client data complies with their own client agreements and applicable law.

Data within a workspace is scoped to that workspace. Cross-workspace data access is not permitted except through explicitly authorized integrations.

You agree not to use the Service to:

• Upload data you do not have the right to process, or data collected in violation of applicable privacy laws.
• Attempt to reverse-engineer, extract, or replicate DARG's proprietary behavioral models, segment taxonomy, or bias scoring methodology.
• Resell, sublicense, or redistribute Service outputs without authorization under your plan.
• Use the Service for any purpose that is unlawful, harmful, or discriminatory.
• Interfere with, disrupt, or attempt to gain unauthorized access to the Service or its infrastructure.
• Upload malicious files, scripts, or data designed to exploit vulnerabilities in the Service.

Your data: You retain all rights to data you upload to the Service. By uploading data, you grant DARG a limited license to process it for the purpose of providing the Service and improving our models in aggregate, anonymized form.

Service outputs: Research mission outputs, behavioral briefs, and other deliverables generated by the Service are licensed to you for your internal business use and for use with your clients (for agency workspaces), subject to your plan terms.

DARG property: The Service, including its behavioral models, segment taxonomy, bias scoring methodology, agent architecture, and all associated intellectual property, remains the exclusive property of DARG Intelligence.

The Service offers multiple mission tiers (Light, Standard, and Deep) with varying scope, agent involvement, and turnaround times. Pricing and plan details are available on our pricing page and may be updated from time to time.

• Fees are billed according to your selected plan and usage. All fees are non-refundable except as required by law.
• We reserve the right to change pricing with 30 days' notice. Continued use of the Service after a pricing change constitutes acceptance of the new pricing.
• If payment fails, we may suspend access to the Service until payment is resolved.

The Service is provided "as is" and "as available." DARG makes no warranties, express or implied, regarding the Service, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

Behavioral intelligence outputs are generated using AI models and proprietary methodology. While grounded in validated psychometric data, outputs reflect statistical patterns and probabilities — they are not guarantees of individual consumer behavior. You are responsible for how you apply insights from the Service to your business decisions.

To the maximum extent permitted by law, DARG Intelligence shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or business opportunities arising out of or related to your use of the Service. Our total liability for any claim arising under these Terms shall not exceed the amount you paid to DARG in the 12 months preceding the claim.

You may close your account at any time by contacting us. We may terminate or suspend your access to the Service if you violate these Terms or if we discontinue the Service.

Upon termination, your right to access the Service ceases immediately. We will retain your data for 30 days following termination to allow you to export it, after which it will be permanently deleted in accordance with our Privacy Policy.

These Terms are governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be resolved in the state or federal courts located in Delaware.

We may revise these Terms from time to time. We will notify you of material changes by posting the updated Terms on this page and updating the "Last updated" date. For material changes that affect your rights, we will provide at least 30 days' notice via email or in-app notification. Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms.